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Axis by Belva
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Inbox & channels5 min read

Connect Facebook & Instagram to the Unified Inbox

Step 1: Log into Meta Business Suite

  1. Go to business.facebook.com.
  2. Log in using your Facebook credentials (must be an admin of the Page).

Step 2: Connect Instagram to Your Facebook Page

If your Instagram is already linked, skip to Step 3.

  1. In Meta Business Suite, go to Settings (bottom left).
  2. Navigate to Business Assets > Instagram Accounts.
  3. Click Add and log in to your Instagram Business Account.
  4. Select the Facebook Page you want to link.
  5. Confirm the connection.

Step 3: Enable Messaging Permissions for Axis

Axis Unified Inbox requires messaging permissions to sync data from Facebook and Instagram.

  1. Visit your Facebook Business Integrations.
  2. Locate and click on Axis Unified Inbox (or related app).
  3. Ensure the following permissions are enabled:
    • Manage and access Page conversations
    • Access messages from Instagram
    • Access and manage comments
    • Show Pages you manage
  4. Click Save.

Step 4: Connect Your Accounts in Axis Unified Inbox

  1. Log in to your Axis Unified Inbox dashboard.
  2. Go to Settings > Channels > Facebook/Instagram.
  3. Click Connect or Add Account.
  4. You’ll be redirected to Meta for authentication.
  5. Select your Facebook Page and Instagram Business Account.
  6. Grant all requested permissions.
  7. You’ll be redirected back to Axis, and the channels will display as “Connected.”

Step 5: Test the Integration

Send a test message from:

  • Your Facebook Page Inbox
  • Your Instagram Direct Messages
  1. Check Axis Unified Inbox to confirm the messages appear.
  2. Reply to verify two-way communication is working.