Segments

Create Dynamic Segments for Smarter Audience Targeting. Use Axis AI Segments to group your audience into highly targeted clusters based on shared traits like demographics, behaviors, or lifecycle stages. Build static or dynamic segments that update in real time as user data evolves—ensuring your marketing stays relevant and personalized.

Example: Automatically create a segment for "High-Intent Visitors" who viewed your pricing page twice in the last 7 days, and target them with tailored offers or follow-ups.